Welcome to the Finding Your Voice Series at Point Content Marketing! This two week series is about helping your clients understand their voice and point-of-view. Then, we’ll cover tips on how to convert that point of view into compelling content. This process is absolutely critical if your content marketing plan for your clients is going to succeed. Today’s installment is about defining who your client is as a company. This is the foundation to moving forward with any content strategy. [...]
There have been some exciting changes at the PCM site this week. I apologize if anyone tried to access the page during the brief outage on Tuesday. However, the site is now moved to WordPress and we will be back to our regularly scheduled programming next week. Thanks so much for your patience!!
The top-down and bottom-up approaches to stretching content work great when you know what you want to share. However, sometimes the problem a client has is that they don’t feel they know what to say at all. This is where the Thematic Content Creation Method can be a lifesaver. The Thematic Method allows your clients to stretch their content creation by focusing on a single theme each quarter. There are two approaches to themes. The first is the content-type thematic [...]
One challenge that everyone in content marketing faces is trying to create enough quality content. Depending on the content channels a brand wants to use, you can need tweets, blog posts and Facebook updates nearly every day, along with large content like reports on a monthly or quarterly basis. Unfortunately, no one has an unlimited supply of money to hire writers to create this content, or an unlimited supply of creativity to create it themselves. Fortunately, there are three great [...]
Creating great content is vital, as I discussed Tuesday. But even great content won’t be effective if you don’t know why you created it and what you intend it to do. When you know your content’s mission, you’ll know exactly how, where, and when to position it for maximum effect. Your mission, should you choose to accept it, is successful content deployment. It’s challenging, but attainable. Are you in? And no, this blog post won’t self-destruct in 10 seconds. Take [...]
Everyone talks about creating ‘great content’. It’s said that great content will bring in customers, build community, and grow your business. However, it’s very hard to determine what folks mean when they throw around general terms like ‘great content’. Fortunately, there are ways to know if content will be highly effective. Here’s how to know if what you’ve created is truly great or destined for forgetfulness. 1. Does it fit into your brand story? Great content doesn’t stand alone. Instead, [...]
Well, it’s been awhile, but I’m back! I’m could not be more excited about what we’re going to do here at Point Content Marketing. Helping your firm thrive is the mission of Point Content Marketing, and to that end I will be featuring tips and tricks to help you succeed at content marketing, as well as trends in the industry and case studies of companies who do it well – or poorly. The blog posts will be twice weekly, on [...]
Courtesy of FreeDigitalPhotos.netHave you ever been that person who has too many irons in the fire? Sometimes, that’s me. It’s tough to write this, but as I’ve begun to evaluate the new year, I’ve realized I have somethings I need to focus on that will take me away from blogging regularly for awhile. Don’t be alarmed, though – I am still be available for blogging, copywriting, copyediting, and content consultation as listed on my Services page. All of the blog [...]
Content strategy is a hugely important part of business growth. Interruptive advertising is having less of an impact while costing more money. Engaging customers and prospects through content is the way a business can improve its bottom line in today’s economy.
Unfortunately, many businesses jump headfirst into content creation without defining a strategy. Others take someone else’s strategy and assume it will work well in their industry. Both of these approaches are serious mistakes. At best, you’ll waste money. At worst, your leadership will give up on content altogether due to the mess and you’ll have a hard time getting them to try again.
To avoid these outcomes, it’s important to ask some key questions before committing to a content strategy for your business. These seven questions are vital if you want your strategy to succeed.
How often do you say ‘Thank you’ to those you work with every day?
If there’s one thing I believe in strongly, it’s the power of relationships. Whether you need a shoulder to lean on or an open door for a new opportunity, your relationships will get you there. I’m also a big believer in showing appreciation as often as possible.
Our world is full of people who don’t feel appreciated for the work they do. It can be a challenge for each of us to reach outside ourselves and thank those around us for their contribution. But it’s deeply important.
Yesterday I had the opportunity to bring some appreciation into a workplace with a fairly negative environment.
- Martin Jackson on Internet Research for Content Creation: The Mind Map Method
- Jacob on Oh, Twinkie! How Fans Can Sink Your Brand – And How to Stop Them.
- mobile marketing on Internet Research For Content Creation: Tools – SEOGadget Idea Creator
- Anna Brown on Content Marketing Lessons from the Euro Crisis
- Anna Brown on A Case Study in Niche Marketing: Doomsday Preppers