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Get Your Message Heard: Blogging

By in Get Your Message Heard

Get Your Message Heard - Blogging

Blogging is something technology has enabled literally anyone on earth to do, but only a small percentage of the internet is doing it well.

A properly maintained blog can be a powerful marketing tool for any small business. A poorly executed blog can be a massive time-drain, and actually hurt your company’s image. Fortunately, the number of poorly done blogs gives you an incredible opportunity to reach your audience if you do it well!

Let’s take a look at 4 things every small business should keep in mind when blogging.

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Get Your Message Heard: Social Media

By in Get Your Message Heard

Get Your Message Heard - Social Media

What is considered success on social media these days? An army of followers? Tons of Re-tweets? Lots of Likes? Nope, nope, and nope.

Even in this new age of digital marketing, you’re still chasing a good old fashion ROI in your marketing efforts. Too many small businesses mistake activity with accomplishment—especially on social media.

Let’s take a look at how to achieve and measure your message’s reach on social media.

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Small Business Strategies: Does Content Marketing Work?

By in Small Business Strategies

Does Content Marketing Work

In our last Small Business Strategies series post, we discussed content marketing and what exactly this popular marketing strategy entails. If you didn’t get a chance to read it, you can do so right here.

But today, we’re going to talk a little more about content marketing and explore the question – does it really work?

The answer is yes, it definitely works. But let’s dig a little deeper and take a look at some of the cold hard facts.

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Get Your Message Heard: Use Their Language

By in Get Your Message Heard

Get Your Message Heard - Use Their Language

Are you having trouble connecting with your customers? Does it seem impossible to get your message heard? Before you write off whatever platform or medium you’re using, take a close look at the language you use.

Too many small businesses use the wrong words when talking to their prospects and current clients. This often leads to customers not really understanding the value you can bring them.

Let’s take a look at how to bring new specificity and simplicity to getting your message heard.

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Small Business Strategies: What is Content Marketing?

By in Small Business Strategies

What is Content Marketing

When it comes to marketing, as a small business owner, you have two main options. The first option involves more traditional marketing, like paid advertising, commercials, and cold calling – whether that be in person or over the phone or email. These strategies work to some extent, but there comes a point when your potential customers simply start to ignore these traditional methods. They’re busy, and they don’t feel like being interrupted to look at an ad that they may or may not want to see.

Thankfully, there’s option two – content marketing.

So…what is content marketing?

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Get Your Message Heard: Find Your Customers

By in Get Your Message Heard

Message Heard - Find Your Customers

Businesses have never had more touch-points to find new customers. But that can be a bad thing – because customers are harder to find than ever, and it can be difficult to get your message heard.

When you aren’t sure where to find your would-be customers, you aren’t sure where you should spend your marketing time and budget. So let’s take a closer look at where to find your customers in all that clutter.

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Email Newsletters – Do They Engage or Annoy?

By in Email Marketing

Do Email Newsletters Work

It’s a common question in email marketing – do email newsletters still work? Or are they a thing of the past, bothering more people than they engage?

With the rise of other, trendier marketing strategies, such as new types of social media marketing, the concept of sending a company newsletter via email has taken the marketing backseat to some extent.

But that’s not the way it should be. The scope and effectiveness of email marketing and newsletters have been vastly underestimated lately. Not convinced? Take a look at these statistics from around the web:

Still not so sure about email newsletters? Keep reading…

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Why You May NOT Have to Rebrand Your Small Business in 2016

By in Marketing Strategy

Why You Don't Need to Rebrand

Planning on a complete overhaul in 2016? Don’t hit the self-destruct button yet. Your brand may be salvageable.

Too many small businesses give up on (what they perceive as) an underperforming brand image. So, they invest thousands of dollars in a lengthy re-brand. They never realize they could have saved their old brand with a few cheap (or free) tweaks to their current marketing.

Here are a few things to try before writing your brand off as a failure.

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5 Characteristics of Emails That Get Opened

By in Email Marketing

Email that gets opened

Email marketing yields an average 4,300% return on investment for businesses in the United States. In other words, for every $1 spent on email marketing, the average return on investment is $44.25.

That’s some pretty crazy return on your investment right there – if you’re not already using email marketing, you need to get started with that today.

But what if you’re already utilizing this effective marketing strategy and it’s just not working because people aren’t opening your emails?

Don’t fret – here are a few solid characteristics of emails that get opened time and time again. Continue Reading →

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