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Start 2016 With a WebinarWebinars – you’re probably attended one or two in the past. Perhaps you’ve even learned a great deal from them.

But have you ever thought of personally hosting one?

Before you start making excuses and feeling nervous about speaking in front of (digital) people, think about this:

Over 60% of businesses are already using webinars as a big part of their content marketing strategies.

Plus, studies have shown that 20% – 40% of webinar attendees eventually turned into quality leads for businesses implementing this strategy on a regular basis.

Those are some pretty awesome statistics.

But the benefits of hosting a webinar don’t stop there. Take a look at our top three reasons why you should kick off the new year with a webinar for your business:

To Connect With and Grow Your Audience

If you haven’t heard yet, it’s incredibly important to connect with your audience and engage with them on a regular basis – that’s the whole point of blogging and social media interaction. Why not add an additional opportunity for connecting with your audience to your arsenal by hosting a webinar?

Live webinars create an awesome opportunity for you to answer your audiences’ questions about your specific topic or niche. One way that webinar hosts facilitate discussion is through Twitter – ask your listeners to post their questions to Twitter using a certain hashtag, then answer them on the live call.

Plus, if you aren’t all too familiar with your target audience, hosting a webinar can give you really great insight into them. Look at the kinds of questions they ask. What bothers them? What problems are they trying to solve? What do they have questions about? Make a point to address these questions, and over time, you’ll be surprised by how well you begin to understand your audience.

Through advertising and promotion on social media, webinars can also be a great way to broaden your existing audience. Are you an expert on an interesting topic? Host a webinar on that topic and promote it on social media beforehand to increase interest with outside parties.

Establish Yourself as a Trustworthy Authority in Your Niche

Sometimes all it takes to establish trust in your niche is providing an opportunity for people to put a face with your name. Speaking on topics that you are knowledgeable in and feel comfortable discussing can really give your credibility and trust factors a big boost.

This is similar to why people work hard to create amazing content for their blogs and websites – by proving that you know what you are talking about and providing people with great information, you begin to establish yourself as a trustworthy authority within your niche. And as trust starts to grow, so does your audience. And as your audience grows, so does your business.

Generate More Leads and Build Up Your Email List

If someone signs up for your webinar, they are likely interested in your business. They may not fully intend on becoming a customer at the time they sign up, but as you continue to provide them with great, informative content, it will become more and more evident that they could really benefit from working with you.

When people sign up, make sure to ask for their email address. This isn’t so that you can spam them, of course, but you know that they are already interested in what you have to say, so why not add them to your list? That way, when you have new content to promote or something else interesting to say, they can be one of the first to know about it.

Generating quality leads can be challenging – it makes sense to make the whole process easier by targeting people who are already interested in what you have to say.

So, whether you’ve hosted a webinar in the past or not, don’t be afraid to put yourself out there. You’ll likely gain valuable insight into your audience, and may even generate a few solid leads in the process!

If you were going to host a webinar, what would the topic be? Share in the comments!

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