Twitter is more than a way to promote a business. It’s a way to make a real connection with your customers, and move brand awareness to brand loyalty.
Becoming an overnight sensation and “trending” because of an explosively shared tweet is great, but you can’t bank on that being your strategy—it happens too rarely and often inexplicably.
It’s a climb to the top, not an elevator. So let’s examine 4 things that can get your business noticed on Twitter.
1. Reach Out to an Influencer on Twitter
Your first step is to objectively and honestly ask if the person you’re about to reach out to should care about your client’s business. If they’re only somewhat related to the industry, that’s a problem.
The second step is to methodically build a relationship with this person. It’s pretty transparent when you start following someone and then ask them to promote you later that same day.
“Make comments and show interest in what they are doing before asking that your product be promoted. Do a little more research: Deliver content in a format that the influencer prefers,” wrote Rhett Power, Co-founder of Wild Creations.
“Keep in mind you have to provide some value to the influencer.”
Go about it the wrong way and:
- Best case: You get ignored by the influencer, wasting your time and theirs
- Worst case: You create a powerful enemy, who will tell a lot of people bad things about your client.
Remember, once someone acquires a position of influence on Twitter, they get bombarded daily by people like your client, who want to leverage their voice to gain exposure. If they review music, everyone wants to send them their YouTube channel. Be mindful of this.
2. Target Local Followers on Twitter
If your client’s business focuses on local customers, don’t forget to mention it!
“If your business targets customers or clients across the country, including your location isn’t imperative. If, however, you want locals to find you, be sure to include your complete address and phone number,” wrote Jayson DeMers at Forbes.com
“Make sure your Twitter NAP (name, address, phone number) is the same as all your other local citations.”
Local followers are always easier to interact with and build a relationship with.
3. Engage Without Selling
You need to share more than information about your client’s company and their offerings in your tweets.
You also need to keep the sales pitch out of any interactions outside of your own feed. If you’re commenting on something, be funny or be helpful. Bring value to the conversation you’re taking part in.
Your client’s industry expertise IS your sales pitch. If they are helpful and likable, you just established them as an expert in the eyes of everyone who saw the interaction. This is how fans are created.
4. Invite Creativity on Twitter
Try something like creating a contest in which your client’s customers share videos or pictures related to the client’s product.
On a massive level, Subway has done this with their “How do I #SaveLunchBreak” campaign.
Don’t make it too complicated or grandiose. Use the ALS bucket challenge as a guide for simplicity. All people needed was a camera and cold water.
The people who take part in these type of contests usually already have a decent Twitter following of their own, so now your client gets to reach all of their followers too.
What’s the best way you’ve found to promote a client on Twitter? Share in the comments!
Image via Flickr