This week I was contacted by MandLoys Digital Agency, asking me to review their content marketing site and consider featuring it on this blog. After reviewing the site, I was more than happy to do so – this is a high quality overview of content marketing.
One thing that was impressive is the way they use parallax scrolling as you view the page, giving you part slide-show and part infographic. In addition, the information is a great base-line overview of content marketing.
What Can I Use This For?
As a marketing professional, you may already know these basics. However, it’s always good to remind yourself of the bottom line, and the statistics section is nice because the entire graphic is from 2013, meaning that the data is quite recent. The content marketing history section is also interesting and may be able to give you new information.
More importantly, this type of graphic is a great resource for your clients, especially those who are trying to sell the C-Suite. It gives a great, fun, at-a-glance overview of what content marketing is, what the basic life cycle and structure should be, and some pitfalls to avoid.
I also really enjoyed the section on content marketing trends, including gamification, which I think is a major development in content marketing. It allows companies to engage their customers on a very different level that is fun and interactive rather than pushy.
For the full graphic, visit the MandLoys site here!
Did you find this interesting? What other sites give great at-a-glance overviews of content marketing?