by Anna Spooner | Jan 18, 2016 | Email Marketing
As you work with clients on their marketing mix, you’ll face a common question: Do email newsletters still work? Or are they a thing of the past, bothering more people than they engage? With the rise of other, trendier marketing strategies, such as new types of...
by Anna Spooner | Jan 18, 2016 | Email Marketing
Email marketing yields an average 4,300% return on investment for businesses in the United States. In other words, for every $1 spent on email marketing, the average return on investment is $44.25. That’s some pretty crazy return on investment right there – if your...
by Anna Spooner | Dec 28, 2015 | Marketing Strategy, Social Media Marketing, Twitter
Twitter is more than a way to promote a business. It’s a way to make a real connection with your customers, and move brand awareness to brand loyalty. Becoming an overnight sensation and “trending” because of an explosively shared tweet is great, but you can’t bank on...
by Anna Spooner | Sep 11, 2015 | Marketing Strategy, Social Media Marketing
I have a very fat toad that lives near my house – see the picture on the right. I was looking at him (or her) after a walk the other day, and I realized that as toads go, my little friend was very successful. That got me thinking. Why was my friend so successful? I...
by Anna Spooner | Apr 22, 2015 | Marketing Impact, Marketing Strategy
A while ago I was jarred by one of the most “what the heck?” commercials I’d ever seen. Taylor Swift was drinking a Diet Coke. And every time she took a drink there would be more white kittens in her living room. So she took a lot of drinks, and played with the...
