As you work with clients on their marketing mix, you’ll face a common question: Do email newsletters still work? Or are they a thing of the past, bothering more people than they engage?
With the rise of other, trendier marketing strategies, such as new types of social media marketing, the concept of sending a newsletter via email has taken the marketing backseat to some extent.
But that’s not the way it should be. The scope and effectiveness of email marketing and newsletters have been vastly underestimated lately. Is your client hard to convince? Share these statistics with them:
- Of all the marketing emails sent, 78% of them are sent to a personal email account. (Meaning that the receivers are more likely to open them!)
- 70% of email readers will open emails sent from a brand that they know in order to look for deals, coupons or specials.
- Facebook and Twitter may be trendier, but email marketing is 40% more successful at acquiring new leads and clients than either of the two social media giants.
Still not so sure how to encourge clients to use email newsletters? Keep reading…