(Courtesy of FreeDigitalPhotos.net)
In the realm of ideas everything depends on enthusiasm… in the real world all rests on perseverance.
Johann Wolfgang von Goethe
The quote is excellent in describing the process of content marketing. The first stage is the idea stage – it gets everyone excited, sells the C-suite, and unifies the team around the goal of gaining sales. The second stage – implementation – can be where the work gets hard, repetitive, and frustrating. This is the perseverance stage. And unfortunately, this is where many firms lose their clients.
As a marketing group, there’s nothing more frustrating than when your clients start to lose steam. Perhaps they expected more instant results. Perhaps they thought the content creation process would be more exciting and less tiresome. Or perhaps the company leadership has introduced new initiatives that are putting pressure on the content marketing team or budget. Regardless, it’s up to you to reignite their fire and keep them on the path to success.