Want $1 Million? Make Your Content Work for YOU

Courtesy of Freedigitalphotos.net Deanna Jump didn’t set out to be a millionaire. A kindergarten teacher in Georgia, she simply saw something she could share with her fellow teachers – lesson plans. Thanks to the site TeachersPayTeachers, she was able to sell her...

What’s In a Name? A Study in Branding

Courtesy of Freedigitalphotos.netThe Story What does ‘chateau’ mean to you? If you are an American, it may not mean much. But in France, it’s the top of the line in quality wine. Now, American vintners want to sell their wines in Europe bearing the ‘chateau’ label,...
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