by Anna Spooner | Jan 18, 2016 | Email Marketing
As you work with clients on their marketing mix, you’ll face a common question: Do email newsletters still work? Or are they a thing of the past, bothering more people than they engage? With the rise of other, trendier marketing strategies, such as new types of...
by Anna Spooner | Jan 18, 2016 | Email Marketing
Email marketing yields an average 4,300% return on investment for businesses in the United States. In other words, for every $1 spent on email marketing, the average return on investment is $44.25. That’s some pretty crazy return on investment right there – if your...
by Anna Spooner | Dec 28, 2015 | Marketing Strategy, Social Media Marketing, Twitter
Twitter is more than a way to promote a business. It’s a way to make a real connection with your customers, and move brand awareness to brand loyalty. Becoming an overnight sensation and “trending” because of an explosively shared tweet is great, but you can’t bank on...
by Anna Spooner | Sep 11, 2015 | Marketing Strategy, Social Media Marketing
I have a very fat toad that lives near my house – see the picture on the right. I was looking at him (or her) after a walk the other day, and I realized that as toads go, my little friend was very successful. That got me thinking. Why was my friend so successful? I...
by Anna Spooner | Apr 22, 2015 | Marketing Impact, Marketing Strategy
A while ago I was jarred by one of the most “what the heck?” commercials I’d ever seen. Taylor Swift was drinking a Diet Coke. And every time she took a drink there would be more white kittens in her living room. So she took a lot of drinks, and played with the...
by Anna Spooner | Mar 27, 2015 | Marketing Impact
When I was in college, there was a central area of campus flanked by five buildings that was called the Pentacrest. There was always a certain person with a large presence in that area. We called him the Pentacrest Preacher. Day after day he would position himself...
by Anna Spooner | Mar 25, 2015 | Marketing Impact
Have you noticed that most websites are ‘Me, me, me?’ Your client might be selling the best product ever made, but if their site is all about how great they are, they won’t gain customers. Customers aren’t interested in how awesome someone else is. They’re interested...
by Anna Spooner | Mar 23, 2015 | Uncategorized
One July a couple years ago, my husband and I went on a road trip. It was short – about 4 hours one way. Since both of us are very casual travelers, we took a side trip and did other things to make it fun. Until the car broke down. Sitting in the middle of the rural...
by Anna Spooner | Mar 20, 2015 | Uncategorized
When advising clients regarding content strategy, one question that always arises is “How often should we put up new content?” Some folks advocate a daily posting schedule to a blog, with more frequent posting to Twitter and other social media. Others advocate...
by Anna Spooner | May 30, 2014 | Helping Clients
Landing a new account is a great boost for any marketing firm, but creating content for the new client can be tricky if you don’t have a subject matter expert. Fortunately, there are simple steps your firm can take to create high-quality, targeted content for your...
