5 Characteristics of Emails That Get Opened

5 Characteristics of Emails That Get Opened

Email marketing yields an average 4,300% return on investment for businesses in the United States. In other words, for every $1 spent on email marketing, the average return on investment is $44.25. That’s some pretty crazy return on investment right there – if your...
3 Elements to a Great Brand Story

3 Elements to a Great Brand Story

Have you noticed that most websites are ‘Me, me, me?’ Your client might be selling the best product ever made, but if their site is all about how great they are, they won’t gain customers. Customers aren’t interested in how awesome someone else is. They’re interested...
When Content Marketing Goes Wrong

When Content Marketing Goes Wrong

One July a couple years ago, my husband and I went on a road trip. It was short – about 4 hours one way. Since both of us are very casual travelers, we took a side trip and did other things to make it fun. Until the car broke down. Sitting in the middle of the rural...
To Post, Or Not To Post?

To Post, Or Not To Post?

  When advising clients regarding content strategy, one question that always arises is “How often should we put up new content?” Some folks advocate a daily posting schedule to a blog, with more frequent posting to Twitter and other social media. Others advocate a...
error: Content is protected !!