5 Ways to Reignite Your Clients’ Fire

5 Ways to Reignite Your Clients’ Fire

(Courtesy of FreeDigitalPhotos.net) In the realm of ideas everything depends on enthusiasm… in the real world all rests on perseverance. Johann Wolfgang von Goethe  The quote is excellent in describing the process of content marketing. The first stage is the...
At a Glance – Content Marketing Essentials

At a Glance – Content Marketing Essentials

This week I was contacted by MandLoys Digital Agency, asking me to review their content marketing site and consider featuring it on this blog. After reviewing the site, I was more than happy to do so – this is a high quality overview of content marketing. One thing...
Getting PR Used To Be Hard. Not Anymore.

Getting PR Used To Be Hard. Not Anymore.

  (Image courtesy of freedigitalphotos.net) As a marketing firm, PR is part of your job. You don’t just create great content for your clients; you want others to create great content – in the form of media coverage. However, it’s generally really difficult to get...
Finding Your Voice Series: Who Are You?

Finding Your Voice Series: Who Are You?

Welcome to the Finding Your Voice Series at Point Content Marketing! This two week series is about helping your clients understand their voice and point-of-view. Then, we’ll cover tips on how to convert that point of view into compelling content. This process is...
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