Archive | Email Marketing

Email Newsletters – Do They Engage or Annoy?

Email Newsletters

As you work with clients on their marketing mix, you’ll face a common question: Do email newsletters still work? Or are they a thing of the past, bothering more people than they engage?

With the rise of other, trendier marketing strategies, such as new types of social media marketing, the concept of sending a newsletter via email has taken the marketing backseat to some extent.

But that’s not the way it should be. The scope and effectiveness of email marketing and newsletters have been vastly underestimated lately. Is your client hard to convince? Share these statistics with them:

Still not so sure how to encourge clients to use email newsletters? Keep reading…

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5 Characteristics of Emails That Get Opened

Email that gets opened

Email marketing yields an average 4,300% return on investment for businesses in the United States. In other words, for every $1 spent on email marketing, the average return on investment is $44.25.

That’s some pretty crazy return on investment right there – if your clients are not already using email marketing, they need to get started with that today.

But what if they’re already utilizing this effective marketing strategy and it’s just not working because people aren’t opening their emails?

Don’t fret – here are a few solid characteristics of emails that get opened time and time again. Continue Reading →

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