Archive | Helping Clients

4 Simple Steps to Creating Great Content Without an Expert

Need Expert

Landing a new account is a great boost for any marketing firm, but creating content for the new client can be tricky if you don’t have a subject matter expert. Fortunately, there are simple steps your firm can take to create high-quality, targeted content for your client even if you don’t specialize in the industry.

1.   Get a Clear Understanding of the Client’s Goals, Customer, and Market

Before you have any idea what content is needed or what platforms are helpful, it’s important to get a handle on the client’s current market position and target customer base. If they don’t have an existing ideal customer profile, help them create one – or more than one, if needed. All content your firm creates will be aimed at the person or persons described in the profile. Many companies create content that is too broad or to company-centric. When content is correctly targeted to an individual ideal customer, it will resonate and convert.

It’s also important at this stage to understand what the client’s primary goal with the content creation process is. Understand how they define success and your firm will be positioned to blow their minds with your results and gain a long-term customer with ongoing marketing needs.

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5 Ways to Reignite Your Clients’ Fire

perseverance fire

(Courtesy of

In the realm of ideas everything depends on enthusiasm… in the real world all rests on perseverance.
Johann Wolfgang von Goethe 

The quote is excellent in describing the process of content marketing. The first stage is the idea stage – it gets everyone excited, sells the C-suite, and unifies the team around the goal of gaining sales. The second stage – implementation – can be where the work gets hard, repetitive, and frustrating. This is the perseverance stage. And unfortunately, this is where many firms lose their clients.

As a marketing group, there’s nothing more frustrating than when your clients start to lose steam. Perhaps they expected more instant results. Perhaps they thought the content creation process would be more exciting and less tiresome. Or perhaps the company leadership has introduced new initiatives that are putting pressure on the content marketing team or budget. Regardless, it’s up to you to reignite their fire and keep them on the path to success.

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