Archive | Marketing Map 101

Does Market Research Matter for Small Business?

Market Research MattersLet’s say you’re a small business owner. Maybe you have a few employees. Maybe you work alone. But either way, you’re wondering – does market research matter for me? And if so, what do I need to do?

Great question! The short answer is, yes, market research matters for every business. Large or small, every company has to sell something to someone. How do you know what to sell, or who to sell it to, if you aren’t aware of your market?

If You Build It, No One Cares

Let’s face it – just creating something and putting it out into the world isn’t enough. It was never enough. You have to connect your product or service with those who need it. So, that means you have to know what you’re creating, who needs it, where those people hang out, and what kind of outreach they respond to.

Interested in how to do this? CLICK HERE to get a free report describing the Three Easy Steps to Defining Your Marketing Message!

Doing market research gives you access to the data you need to answer those burning questions. Once you know the answers, you’ll be able to position your product or service in front of the right audience, in a way that they will receive it and be ready to purchase. Continue Reading →

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Implementing Your Marketing Map

Following Marketing Map

Now that you’ve defined your Marketing Map, it’s time for the real work – doing it. I’ll be honest – in the early days of this business, that was the hardest part. I had presences all around the web: a blog, a profile on Facebook, on Twitter, on LinkedIn, and more. Unfortunately, all of those profiles had one thing in common – very inconsistent usage.

The truth is that an inconsistent presence is worse than no presence at all. That’s why I encourage all small business owners to start small. Focus on one social media site, and grow from there. When you have mastered one platform, move on to others. Today I’ll discuss three primary marketing outlets, and how to be consistent on each one. Continue Reading →

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How to Make a Marketing Map for Your Business

Marketing Map

Marketing is generally not anyone’s favorite part of being in business. If you’re like most business owners, you have a specific expertise – a product or service that you love providing to the world. That’s what you went into business in the first place.

But, as we all know, “If you build it, they will come,” works only in the movies. You have to get the word out about your product or service. Knowing how to do that – and how to keep it consistent – will be the difference between success and failure for your business.

Enter the Marketing Map.

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