by Anna Spooner | Dec 28, 2015 | Marketing Strategy, Social Media Marketing, Twitter
Twitter is more than a way to promote a business. It’s a way to make a real connection with your customers, and move brand awareness to brand loyalty. Becoming an overnight sensation and “trending” because of an explosively shared tweet is great, but you can’t bank on...
by Anna Spooner | Sep 11, 2015 | Marketing Strategy, Social Media Marketing
I have a very fat toad that lives near my house – see the picture on the right. I was looking at him (or her) after a walk the other day, and I realized that as toads go, my little friend was very successful. That got me thinking. Why was my friend so successful? I...
