by Anna Spooner | Dec 28, 2015 | Marketing Strategy, Social Media Marketing, Twitter
Twitter is more than a way to promote a business. It’s a way to make a real connection with your customers, and move brand awareness to brand loyalty. Becoming an overnight sensation and “trending” because of an explosively shared tweet is great, but you can’t bank on...
by Anna Spooner | Dec 4, 2015 | Marketing Strategy, Social Media Marketing
Several years ago, Facebook Groups were a way to promote your business. Not anymore. Businesses are now found on Pages, not Groups. Groups are used to socialize, talk about a common theme, and share other types of information. But that doesn’t mean that Groups are...
by Anna Spooner | Sep 11, 2015 | Marketing Strategy, Social Media Marketing
I have a very fat toad that lives near my house – see the picture on the right. I was looking at him (or her) after a walk the other day, and I realized that as toads go, my little friend was very successful. That got me thinking. Why was my friend so successful? I...
by Anna Spooner | Jun 10, 2015 | Marketing Strategy, Social Media Marketing
The sheer volume of expectation business owners feel surrounding social media can be very overwhelming. There are new apps every day, and many small businesses feel they need a presence on every one of them to be legitimate. In addition, it can be hard to create a...
