Twitter is more than a way to promote your business. It’s a way to make a real connection with your customers, and move brand awareness to brand loyalty.
Becoming an overnight sensation and “trending” because of an explosively shared tweet is great, but you can’t bank on that being your strategy—it happens too rarely and often inexplicably.
It’s a climb to the top, not an elevator. So let’s examine 4 things that can get your business noticed on twitter.
Several years ago, Facebook Groups were a way to promote your business. Not anymore. Businesses are now found on Pages, not Groups. Groups are used to socialize, talk about a common theme, and share other types of information. But that doesn’t mean that Groups are dead to small business owners. Here are 5 ways you can still use groups to promote your business.
Find groups that are related to your business. If you sell boats, look for groups for boaters, cottagers, or fishermen. Your business may not have an obvious community, but think hard about your target market and you will find something.
The most important part is to make sure you join groups you can contribute more to than just information about your company.
Pro-tip: Use Facebook’s Graph function to find groups you should contribute to.
I have a very fat toad that lives near my house – see the picture on the right. I was looking at him (or her) after a walk the other day, and I realized that as toads go, my little friend was very successful. That got me thinking. Why was my friend so successful? I realized this toad could teach me a lot about small business marketing, and I want to share those lessons with you.
I don’t know anything about toad gender, but I’ve decided to call my toad “she” for the rest of this article. ☺
Business is all about location, location, location, right? It’s important to be at the right place at the right time. If you have a physical store, you want to be at a good intersection, where there’s a lot of traffic and it’s easy to get in or out. Not only that, your ideal customers have to frequent the area.
The sheer volume of expectation business owners feel surrounding social media can be very overwhelming. There are new apps every day, and many small businesses feel they need a presence on every one of them to be legitimate.
In addition, it can be hard to create a routine for social media without feeling inauthentic. Many small business owners hate scheduling social media posts in advance, because it feels contrived, and because it doesn’t seem to build the relationships they need.
These frustrations are easy to understand. Fortunately, it is possible to create an authentic, effective social media routine. Here’s how.
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