When Content Marketing Goes Wrong

When Content Marketing Goes Wrong

One July a couple years ago, my husband and I went on a road trip. It was short – about 4 hours one way. Since both of us are very casual travelers, we took a side trip and did other things to make it fun. Until the car broke down. Sitting in the middle of the rural...
To Post, Or Not To Post?

To Post, Or Not To Post?

  When advising clients regarding content strategy, one question that always arises is “How often should we put up new content?” Some folks advocate a daily posting schedule to a blog, with more frequent posting to Twitter and other social media. Others advocate a...
At a Glance – Content Marketing Essentials

At a Glance – Content Marketing Essentials

This week I was contacted by MandLoys Digital Agency, asking me to review their content marketing site and consider featuring it on this blog. After reviewing the site, I was more than happy to do so – this is a high quality overview of content marketing. One thing...
Getting PR Used To Be Hard. Not Anymore.

Getting PR Used To Be Hard. Not Anymore.

  (Image courtesy of freedigitalphotos.net) As a marketing firm, PR is part of your job. You don’t just create great content for your clients; you want others to create great content – in the form of media coverage. However, it’s generally really difficult to get...
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