One July a couple years ago, my husband and I went on a road trip. It was short – about 4 hours one way. Since both of us are very casual travelers, we took a side trip and did other things to make it fun.
Until the car broke down.
Sitting in the middle of the rural Midwest in sweltering heat with a dead car, it would have been easy to panic. Instead, we kept each other calm, called for help, secured a rental, and carried on with our trip. That experience taught me a lot about what to do when a crisis hits.
Business is the same. Just like a vehicle, our best-laid plans sometimes break down. A staffer may send an offensive tweet on the company account, forgetting it’s not his own. A change in policy or products may lead to an army of angry customers commenting on your client’s Facebook page. No matter the case, there are three steps that can take you from being broken down and put your client’s company back on the road to success.