by Anna Spooner | Mar 23, 2015 | Uncategorized
One July a couple years ago, my husband and I went on a road trip. It was short – about 4 hours one way. Since both of us are very casual travelers, we took a side trip and did other things to make it fun. Until the car broke down. Sitting in the middle of the rural...
by Anna Spooner | Mar 20, 2015 | Uncategorized
When advising clients regarding content strategy, one question that always arises is “How often should we put up new content?” Some folks advocate a daily posting schedule to a blog, with more frequent posting to Twitter and other social media. Others advocate a...
by Anna Spooner | Jul 31, 2013 | Uncategorized
This week I was contacted by MandLoys Digital Agency, asking me to review their content marketing site and consider featuring it on this blog. After reviewing the site, I was more than happy to do so – this is a high quality overview of content marketing. One thing...
by Anna Spooner | Jun 26, 2013 | Uncategorized
(Image courtesy of freedigitalphotos.net) As a marketing firm, PR is part of your job. You don’t just create great content for your clients; you want others to create great content – in the form of media coverage. However, it’s generally really difficult to get...
by Anna Spooner | Jun 19, 2013 | Uncategorized
(Image courtesy of FreeDigitalPhotos.net) In B2B relationships like providing marketing services, your primary contact is not your only concern. You can have a primary contact who is enthusiastic about your services and the possibilities of content marketing – the...
by Anna Spooner | May 9, 2013 | Uncategorized
The top-down and bottom-up approaches to stretching content work great when you know what you want to share. However, sometimes the problem a client has is that they don’t feel they know what to say at all. This is where the Thematic Content Creation Method can be a...
