It’s a common question in email marketing – do email newsletters still work? Or are they a thing of the past, bothering more people than they engage?
With the rise of other, trendier marketing strategies, such as new types of social media marketing, the concept of sending a company newsletter via email has taken the marketing backseat to some extent.
But that’s not the way it should be. The scope and effectiveness of email marketing and newsletters have been vastly underestimated lately. Not convinced? Take a look at these statistics from around the web:
- Of all the marketing emails sent, 78% of them are sent to a personal email account. (Meaning that the receivers are more likely to open them!)
- 70% of email readers will open emails sent from a brand that they know in order to look for deals, coupons or specials.
- Facebook and Twitter may be trendier, but email marketing is 40% more successful at acquiring new leads and clients than either of the two social media giants.
Still not so sure about email newsletters? Keep reading…
Email Newsletters Keep You Connected with Your Audience
Statistics aside, sending a company newsletter via email is also a great (and eco-friendly) way to keep in touch with your audience and/or clients. Email marketing is unique in that the individuals on your mailing list actually chose to sign up to receive updates from your company when they opted in on your website. So, it’s not really too much of a stretch to imagine that these same individuals who initially signed up to receive updates from you would actually like to receive updates from you!
Don’t be afraid to connect with your audience – if they aren’t looking for a deal or service that you offer at that time, consistent communication via email will keep your business in the forefront of their minds. Then, the next time they need to utilize your services – or know of someone who does – they’ll be more likely to choose you over your competition. It pays to stay in touch.
Using Emails for Communication is Great for Keeping an Audience Focused
It’s no big surprise that our society is regularly overloaded with information. Between constant texting, Facebook, Twitter, and all of the other social media platforms out there, it’s easy for your audience to become distracted, missing the main message of your company amongst the noise.
But that’s exactly where email marketing really shines. Instead of having to search through newsfeeds and streams of information, your audience and potential customers will have your message delivered directly to their inbox, where they can peruse your content and deals uninterrupted and at their leisure.
Combine this with the fact that your audience is expecting to hear from you, and you’ve basically got a recipe for success – potential clients who are both interested in what you have to offer and paying attention to what you have to say.
Quality Email Newsletters Can Set You Apart as an Industry Leader
Whenever you send an email, it’s likely that it will not only be informative but also contain some of your best content, with links back to your website. If you really do a great job creating informative, unique and interesting content, sending this content out in an email to your audience can help to establish you as a true leader within your industry.
Think of it this way – the more you know, and the more information that you share with others, the more respected you will be. Your audience will begin to put more of their trust in you, and will be much more likely to recommend your business to a friend. Focus on creating awesome content and be generous in sharing it via email with your list – it will definitely pay off in the long run.
Moral of the story? Email newsletters are NOT a dead marketing technique. Take the time to carefully craft your emails and connect with your audience – you’ll be happy that you did, and your business (and back account) will thank you!
What’s your favorite email newsletter to receive? Share in the comments!