I read a lot of blogs about content creation and strategy, and often save my favorites to refer back to. Today, I thought I’d share some of those favorite posts with you. Hopefully, they’ll be as useful to you as they are to me!
This post is from the Content Marketing Institute, one of my favorite sources for quality posts about content marketing. Bernie makes the case that you can’t just produce content, you must produce quality content, and gives great reasons why.
Over at TopRank Blog, Lee Odden put together this gem of a post about the importance and impact of content curation and repurposing. Many time businesses have tons of digital assets at their fingertips, and with some imagination those resources can become an important part of content strategy.
From KISSMetrics comes a great post about making sure your content converts visitors to customers. From getting the timing right on your call-to-action to choosing the right verbs, this post gives great tips on making sure your copy converts and includes great visual examples.
Hubspot is known to be a great resource for content based marketing, and this post is a great example. Pamela Vaughan gives a great list of ways to include data in your marketing content, which is key to gaining trust and driving sales. Pamela also includes great examples of each way of using content.
To wrap things up we’re back at Content Marketing Institute, where Heidi Cohen shares a must-see checklist of things you need to do before you publish. From making sure you target the right segments of your audience to making sure you are moving toward your marketing goals, this post will make sure you don’t regret the content you publish.
What are your favorite posts on Content Strategy? Let us know in the comments!
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