Everyone has heard that ‘content is king’. However, creating great content doesn’t just happen – you need a clear strategy for moving forward. Fortunately, creating a clear content strategy isn’t difficult. It just takes a bit of thought about where you are and where you are going. Here are six easy steps for creating a content management strategy.
1. Write down words that describe where you are now. These words shouldn’t all be negative. Some ideas are ‘growing’, ‘stuck’, or ‘well-targeted’. Think about your company’s current position and write down an honest assessment.
2. Write down words that describe where you want to be. This is your vision to start moving toward. Don’t worry about ‘being realistic’ – you won’t go any farther than your vision, so really decide where you want to go!
3. Create Content Management Goals. From your lists in numbers 1 and 2, write out three content management goals to focus on in your content strategy. These goals should follow the SMART concept – Specific, Measurable, Achievable, Relevant, and Timely.
4. Pick Your Top 3 Goals. Because content strategy needs to be focused and consistent, you can’t pursue all of your content goals at the same time. Pick your top three and use them as your focus points.
5. Create a Content Schedule. Content creation has to be very consistent. In order to achieve your goals, you will need a schedule laid out and activities assigned to specific people. Everyone on your content team should know what their assignment is. Breaking it into pieces will make the plan more manageable.
6. Create Content! This is the action piece – get it done! Once you’ve laid out your goals, picked your top three, and made the schedule, the only thing left is execution. Follow up regularly to make sure that everything is going according to plan and that everyone on your team is creating content on schedule.
Once you’re moving forward on a content strategy, you need to review it often – at least every six months. For a particularly active plan, you may need a more frequent review. ‘Where you are’ changes – at least, it should! – and you many need to review these steps again. New goals may arise. Your team or schedule may change. Frequent reviews ensure that your content management plan is continuously effective.
What elements do you put into a content management plan? Let us know in the comments!
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