Tag Archives | blogging

Get Your Message Heard: Blogging

Get Your Message Heard - Blogging

Blogging is something technology has enabled literally anyone on earth to do, but only a small percentage of the internet is doing it well.

A properly maintained blog can be a powerful marketing tool for any small business. A poorly executed blog can be a massive time-drain, and actually hurt your company’s image. Fortunately, the number of poorly done blogs gives you an incredible opportunity to reach your audience if you do it well!

Let’s take a look at 4 things every small business should keep in mind when blogging.

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Small Business Strategies: What is Content Marketing?

What is Content Marketing

When it comes to marketing, as a small business owner, you have two main options. The first option involves more traditional marketing, like paid advertising, commercials, and cold calling – whether that be in person or over the phone or email. These strategies work to some extent, but there comes a point when your potential customers simply start to ignore these traditional methods. They’re busy, and they don’t feel like being interrupted to look at an ad that they may or may not want to see.

Thankfully, there’s option two – content marketing.

So…what is content marketing?

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Implementing Your Marketing Map

Following Marketing Map

Now that you’ve defined your Marketing Map, it’s time for the real work – doing it. I’ll be honest – in the early days of this business, that was the hardest part. I had presences all around the web: a blog, a profile on Facebook, on Twitter, on LinkedIn, and more. Unfortunately, all of those profiles had one thing in common – very inconsistent usage.

The truth is that an inconsistent presence is worse than no presence at all. That’s why I encourage all small business owners to start small. Focus on one social media site, and grow from there. When you have mastered one platform, move on to others. Today I’ll discuss three primary marketing outlets, and how to be consistent on each one. Continue Reading →

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