Planning on a complete overhaul in 2016? Don’t hit the self-destruct button yet. Your brand may be salvageable.
Too many small businesses give up on (what they perceive as) an underperforming brand image. So, they invest thousands of dollars in a lengthy re-brand. They never realize they could have saved their old brand with a few cheap (or free) tweaks to their current marketing.
Here are a few things to try before writing your brand off as a failure.