Tag Archives | email marketing

Small Business Strategies: What is Content Marketing?

What is Content Marketing

When it comes to marketing, as a small business owner, you have two main options. The first option involves more traditional marketing, like paid advertising, commercials, and cold calling – whether that be in person or over the phone or email. These strategies work to some extent, but there comes a point when your potential customers simply start to ignore these traditional methods. They’re busy, and they don’t feel like being interrupted to look at an ad that they may or may not want to see.

Thankfully, there’s option two – content marketing.

So…what is content marketing?

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Email Newsletters – Do They Engage or Annoy?

Do Email Newsletters Work

It’s a common question in email marketing – do email newsletters still work? Or are they a thing of the past, bothering more people than they engage?

With the rise of other, trendier marketing strategies, such as new types of social media marketing, the concept of sending a company newsletter via email has taken the marketing backseat to some extent.

But that’s not the way it should be. The scope and effectiveness of email marketing and newsletters have been vastly underestimated lately. Not convinced? Take a look at these statistics from around the web:

Still not so sure about email newsletters? Keep reading…

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5 Characteristics of Emails That Get Opened

Email that gets opened

Email marketing yields an average 4,300% return on investment for businesses in the United States. In other words, for every $1 spent on email marketing, the average return on investment is $44.25.

That’s some pretty crazy return on your investment right there – if you’re not already using email marketing, you need to get started with that today.

But what if you’re already utilizing this effective marketing strategy and it’s just not working because people aren’t opening your emails?

Don’t fret – here are a few solid characteristics of emails that get opened time and time again. Continue Reading →

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How Automation Can Save Your Bacon

Use Automation to Save Leads

Do you ever wonder why leads reach out to you, but then don’t answer when you respond? An article from the Harvard Business Review might help you. They found online leads go cold shockingly fast – and most companies don’t reach out fast enough to save them. Fortunately, you don’t have to be online 24-7 to capture these quick-to-die leads – automation can save your bacon.

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4 Easy Steps to Use Twitter Lead Cards with Infusionsoft

Generate New LeadsSocial media is a great way to expose new people to your products and generate new leads. Figuring out how to do so efficiently is tough. Figuring out how to automate your efforts is tougher, but it is definitely worth the effort.

Fortunately for you, no effort on your part is required. I found a match made in marketing heaven, and I’m ready to tell you all about it. What is it? Twitter Lead Cards with an Infusionsoft integration! Let’s break down the steps you need to take to make this marketing magic happen.

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Pick of the Week: How to Improve Your Email Marketing With Social Media

Social Media and Email Marketing

Social Media Examiner is one of my favorite marketing blogs, and the article I’m highlighting today is exactly why.

How to Improve Your Email Marketing with Social Media hits on two of my favorite topics – email marketing and social media marketing – and brings them into one. Not only that, it specifically dives into promotional options on Facebook, Twitter, and LinkedIn. Now, if I could just get the author to deliver me fresh-baked chocolate chip cookies and a glass of milk while I read… but I digress.

Let’s look at what makes this post so awesome. Continue Reading →

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Implementing Your Marketing Map

Following Marketing Map

Now that you’ve defined your Marketing Map, it’s time for the real work – doing it. I’ll be honest – in the early days of this business, that was the hardest part. I had presences all around the web: a blog, a profile on Facebook, on Twitter, on LinkedIn, and more. Unfortunately, all of those profiles had one thing in common – very inconsistent usage.

The truth is that an inconsistent presence is worse than no presence at all. That’s why I encourage all small business owners to start small. Focus on one social media site, and grow from there. When you have mastered one platform, move on to others. Today I’ll discuss three primary marketing outlets, and how to be consistent on each one. Continue Reading →

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