Tag Archives | Market Research

Get Your Message Heard: Find Your Customers

Message Heard - Find Your Customers

Businesses have never had more touch-points to find new customers. But that can be a bad thing – because customers are harder to find than ever, and it can be difficult to get your message heard.

When you aren’t sure where to find your would-be customers, you aren’t sure where you should spend your marketing time and budget. So let’s take a closer look at where to find your customers in all that clutter.

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Does Market Research Matter for Small Business?

Market Research MattersLet’s say you’re a small business owner. Maybe you have a few employees. Maybe you work alone. But either way, you’re wondering – does market research matter for me? And if so, what do I need to do?

Great question! The short answer is, yes, market research matters for every business. Large or small, every company has to sell something to someone. How do you know what to sell, or who to sell it to, if you aren’t aware of your market?

If You Build It, No One Cares

Let’s face it – just creating something and putting it out into the world isn’t enough. It was never enough. You have to connect your product or service with those who need it. So, that means you have to know what you’re creating, who needs it, where those people hang out, and what kind of outreach they respond to.

Interested in how to do this? CLICK HERE to get a free report describing the Three Easy Steps to Defining Your Marketing Message!

Doing market research gives you access to the data you need to answer those burning questions. Once you know the answers, you’ll be able to position your product or service in front of the right audience, in a way that they will receive it and be ready to purchase. Continue Reading →

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