
Right Place, Right Time, Clear Message… No Impact
by Anna Spooner | Mar 27, 2015 | Marketing Impact
When I was in college, there was a central area of campus flanked by five buildings that was called the Pentacrest. There was always a certain person with a large presence in that area. We called him the Pentacrest Preacher. Day after day he would position himself...
3 Elements to a Great Brand Story
by Anna Spooner | Mar 25, 2015 | Marketing Impact
Have you noticed that most websites are ‘Me, me, me?’ Your client might be selling the best product ever made, but if their site is all about how great they are, they won’t gain customers. Customers aren’t interested in how awesome someone else is. They’re interested...