by Anna Spooner | Feb 22, 2016 | Small Business Strategies
In our last Small Business Strategies series post, we discussed content marketing and what exactly this popular marketing strategy entails. If you didn’t get a chance to read it, you can do so right here. But today, we’re going to talk a little more about content...
by Anna Spooner | Feb 22, 2016 | Small Business Strategies
When it comes to marketing, as a small business owner, you have two main options. The first option involves more traditional marketing, like paid advertising, commercials, and cold calling – whether that be in person or over the phone or email. These strategies work...
by Anna Spooner | Jan 18, 2016 | Marketing Strategy
Planning on a complete overhaul in 2016? Don’t hit the self-destruct button yet. Your brand may be salvageable. Too many small businesses give up on (what they perceive as) an underperforming brand image. So, they invest thousands of dollars in a lengthy re-brand....
by Anna Spooner | Dec 10, 2015 | Marketing Strategy, Webinars
Webinars – you’re probably attended one or two in the past. Perhaps you’ve even learned a great deal from them. But have you ever thought of personally hosting one? Before you start making excuses and feeling nervous about speaking in front of (digital) people, think...
by Anna Spooner | Sep 11, 2015 | Marketing Strategy, Social Media Marketing
I have a very fat toad that lives near my house – see the picture on the right. I was looking at him (or her) after a walk the other day, and I realized that as toads go, my little friend was very successful. That got me thinking. Why was my friend so successful? I...
