by Anna Spooner | Sep 11, 2015 | Marketing Strategy, Social Media Marketing
I have a very fat toad that lives near my house – see the picture on the right. I was looking at him (or her) after a walk the other day, and I realized that as toads go, my little friend was very successful. That got me thinking. Why was my friend so successful? I...
by Anna Spooner | Apr 22, 2015 | Marketing Impact, Marketing Strategy
A while ago I was jarred by one of the most “what the heck?” commercials I’d ever seen. Taylor Swift was drinking a Diet Coke. And every time she took a drink there would be more white kittens in her living room. So she took a lot of drinks, and played with the...
