Tag Archives | Routines and Schedules

Email Newsletters – Do They Engage or Annoy?

Email Newsletters

As you work with clients on their marketing mix, you’ll face a common question: Do email newsletters still work? Or are they a thing of the past, bothering more people than they engage?

With the rise of other, trendier marketing strategies, such as new types of social media marketing, the concept of sending a newsletter via email has taken the marketing backseat to some extent.

But that’s not the way it should be. The scope and effectiveness of email marketing and newsletters have been vastly underestimated lately. Is your client hard to convince? Share these statistics with them:

Still not so sure how to encourge clients to use email newsletters? Keep reading…

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What a Fat Toad Can Teach You About Small Business Marketing

Fat Toad Small Business Marketing

I have a very fat toad that lives near my house – see the picture on the right. I was looking at him (or her) after a walk the other day, and I realized that as toads go, my little friend was very successful. That got me thinking. Why was my friend so successful? I realized this toad could teach me a lot about small business marketing, and I want to share those lessons with you.

I don’t know anything about toad gender, but I’ve decided to call my toad “she” for the rest of this article. ☺

 

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