Tag Archives | Routines and Schedules

Email Newsletters – Do They Engage or Annoy?

Do Email Newsletters Work

It’s a common question in email marketing – do email newsletters still work? Or are they a thing of the past, bothering more people than they engage?

With the rise of other, trendier marketing strategies, such as new types of social media marketing, the concept of sending a company newsletter via email has taken the marketing backseat to some extent.

But that’s not the way it should be. The scope and effectiveness of email marketing and newsletters have been vastly underestimated lately. Not convinced? Take a look at these statistics from around the web:

Still not so sure about email newsletters? Keep reading…

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What a Fat Toad Can Teach You About Small Business Marketing

Fat Toad Small Business Marketing

I have a very fat toad that lives near my house – see the picture on the right. I was looking at him (or her) after a walk the other day, and I realized that as toads go, my little friend was very successful. That got me thinking. Why was my friend so successful? I realized this toad could teach me a lot about small business marketing, and I want to share those lessons with you.

I don’t know anything about toad gender, but I’ve decided to call my toad “she” for the rest of this article. ☺

Pick Your Location

Business is all about location, location, location, right? It’s important to be at the right place at the right time. If you have a physical store, you want to be at a good intersection, where there’s a lot of traffic and it’s easy to get in or out. Not only that, your ideal customers have to frequent the area.

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How to Create a Social Media Routine

Create a Social Media Routine

The sheer volume of expectation business owners feel surrounding social media can be very overwhelming. There are new apps every day, and many small businesses feel they need a presence on every one of them to be legitimate.

In addition, it can be hard to create a routine for social media without feeling inauthentic. Many small business owners hate scheduling social media posts in advance, because it feels contrived, and because it doesn’t seem to build the relationships they need.

These frustrations are easy to understand. Fortunately, it is possible to create an authentic, effective social media routine. Here’s how.

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