by Anna Spooner | Dec 28, 2015 | Marketing Strategy, Social Media Marketing, Twitter
Twitter is more than a way to promote a business. It’s a way to make a real connection with your customers, and move brand awareness to brand loyalty. Becoming an overnight sensation and “trending” because of an explosively shared tweet is great, but you can’t bank on...
by Anna Spooner | Dec 4, 2015 | Marketing Strategy, Social Media Marketing
Several years ago, Facebook Groups were a way to promote your business. Not anymore. Businesses are now found on Pages, not Groups. Groups are used to socialize, talk about a common theme, and share other types of information. But that doesn’t mean that Groups are...
by Anna Spooner | Jun 10, 2015 | Marketing Strategy, Social Media Marketing
The sheer volume of expectation business owners feel surrounding social media can be very overwhelming. There are new apps every day, and many small businesses feel they need a presence on every one of them to be legitimate. In addition, it can be hard to create a...
by Anna Spooner | Apr 15, 2015 | Pick of the Week
Social Media Examiner is one of my favorite marketing blogs, and the article I’m highlighting today is exactly why. How to Improve Your Email Marketing with Social Media hits on two of my favorite topics – email marketing and social media marketing – and brings them...
