Twitter is more than a way to promote your business. It’s a way to make a real connection with your customers, and move brand awareness to brand loyalty.
Becoming an overnight sensation and “trending” because of an explosively shared tweet is great, but you can’t bank on that being your strategy—it happens too rarely and often inexplicably.
It’s a climb to the top, not an elevator. So let’s examine 4 things that can get your business noticed on twitter.
Several years ago, Facebook Groups were a way to promote your business. Not anymore. Businesses are now found on Pages, not Groups. Groups are used to socialize, talk about a common theme, and share other types of information. But that doesn’t mean that Groups are dead to small business owners. Here are 5 ways you can still use groups to promote your business.
Find groups that are related to your business. If you sell boats, look for groups for boaters, cottagers, or fishermen. Your business may not have an obvious community, but think hard about your target market and you will find something.
The most important part is to make sure you join groups you can contribute more to than just information about your company.
Pro-tip: Use Facebook’s Graph function to find groups you should contribute to.
The sheer volume of expectation business owners feel surrounding social media can be very overwhelming. There are new apps every day, and many small businesses feel they need a presence on every one of them to be legitimate.
In addition, it can be hard to create a routine for social media without feeling inauthentic. Many small business owners hate scheduling social media posts in advance, because it feels contrived, and because it doesn’t seem to build the relationships they need.
These frustrations are easy to understand. Fortunately, it is possible to create an authentic, effective social media routine. Here’s how.
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Social Media Examiner is one of my favorite marketing blogs, and the article I’m highlighting today is exactly why.
How to Improve Your Email Marketing with Social Media hits on two of my favorite topics – email marketing and social media marketing – and brings them into one. Not only that, it specifically dives into promotional options on Facebook, Twitter, and LinkedIn. Now, if I could just get the author to deliver me fresh-baked chocolate chip cookies and a glass of milk while I read… but I digress.
Let’s look at what makes this post so awesome. Continue Reading →
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