Tag Archives | social media

Get Your Message Heard: Social Media

Get Your Message Heard - Social Media

What is considered success on social media these days? An army of followers? Tons of Re-tweets? Lots of Likes? Nope, nope, and nope.

Even in this new age of digital marketing, you’re still chasing a good old fashion ROI in your marketing efforts. Too many small businesses mistake activity with accomplishment—especially on social media.

Let’s take a look at how to achieve and measure your message’s reach on social media.

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Small Business Strategies: What is Content Marketing?

What is Content Marketing

When it comes to marketing, as a small business owner, you have two main options. The first option involves more traditional marketing, like paid advertising, commercials, and cold calling – whether that be in person or over the phone or email. These strategies work to some extent, but there comes a point when your potential customers simply start to ignore these traditional methods. They’re busy, and they don’t feel like being interrupted to look at an ad that they may or may not want to see.

Thankfully, there’s option two – content marketing.

So…what is content marketing?

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Implementing Your Marketing Map

Following Marketing Map

Now that you’ve defined your Marketing Map, it’s time for the real work – doing it. I’ll be honest – in the early days of this business, that was the hardest part. I had presences all around the web: a blog, a profile on Facebook, on Twitter, on LinkedIn, and more. Unfortunately, all of those profiles had one thing in common – very inconsistent usage.

The truth is that an inconsistent presence is worse than no presence at all. That’s why I encourage all small business owners to start small. Focus on one social media site, and grow from there. When you have mastered one platform, move on to others. Today I’ll discuss three primary marketing outlets, and how to be consistent on each one. Continue Reading →

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