When it comes to marketing, as a small business owner, you have two main options. The first option involves more traditional marketing, like paid advertising, commercials, and cold calling – whether that be in person or over the phone or email. These strategies work to some extent, but there comes a point when your potential customers simply start to ignore these traditional methods. They’re busy, and they don’t feel like being interrupted to look at an ad that they may or may not want to see.
Thankfully, there’s option two – content marketing.
So…what is content marketing?